In a recent conversation with Mrs. Luu Vu Phuong Uyen, CEO of GreenDS – one of Vietnam’s leading providers of digital solutions in the Architecture, Interior, and Construction sectors – she shared insightful perspectives on the digital transformation trend in the industry, shifts in user behavior, and strategies for developing young talent.
Digital transformation is no longer a choice, it’s a necessity
According to Mrs. Uyen, over the past 3 – 5 years, Vietnam’s design and construction market has witnessed a strong wave of digitalization, especially with the rise of large-scale, interdisciplinary projects that require high technical standards. This trend has driven a growing demand for advanced technological tools to ensure accuracy, efficiency, and risk management throughout the entire project lifecycle.
Today’s investors are no longer satisfied with basic visualization software, they now seek comprehensive solutions that can simulate construction processes, detect clashes early, control costs in real time, and facilitate effective collaboration among all project stakeholders. BIM (Building Information Modeling) is gradually becoming an essential standard, not only in design but also in as-built documentation, project handover, and construction permitting.
Young users are shaping the technological future of the construction industry
GreenDS also places strong emphasis on the rising influence of the younger generation of engineers and architects – particularly Gen Z – in today’s digital transformation journey. Mrs. Uyen noted: “Gen Z has a flexible working style, an open mindset, and high expectations for user experience. They prioritize tools with seamless integration, modern interfaces, ease of use, cloud-based support, and strong online collaboration capabilities”.
This generation also tends to research and evaluate software through digital platforms such as Google, YouTube, social media, and online communities, rather than relying solely on formal education.“GreenDS sees this as an opportunity to innovate our product strategy, optimize user experience, and strengthen our position as a tech brand that grows alongside the next generation,” she added.
Products and solutions favored in the Vietnamese market
GreenDS is currently an official partner of leading software brands such as GRAPHISOFT, CATENDA, ZWSOFT, and FINE, offering a wide range of prominent solutions including ARCHICAD, BIMcloud, Solibri, CatenDa, GEO5, and ZWCAD.
According to Mrs. Uyen, customers typically choose software based on five key factors:
- Features that meet practical needs and project-specific requirements
- Integration capability with other software within the workflow
- Investment cost and long-term value
- Technical support and implementation consulting services
- Reputation and experience of the software provider
Community development strategy: Training and connecting to spread sustainable value
GreenDS goes beyond software distribution by actively investing in community initiatives such as hosting BIM design competitions, providing in-depth training at universities, and building the Vietnam Archicad Users Community.
“We aim to create a strong technological ecosystem where architects, engineers, contractors, and students can connect, learn, and grow together. This is how we spread knowledge and promote sustainable digital transformation that aligns with the realities of Vietnam,” Mrs. Uyen emphasized.
Digital transformation: More than just technology, it’s a long-term growth strategy
Despite ongoing challenges such as investment costs, technical infrastructure, and operational capacity, GreenDS believes this is a golden moment for Vietnam’s Architecture – Interior – Construction industry to redefine how projects are organized and executed. When technology is paired with training, community engagement, and a clear strategic direction, it becomes a powerful catalyst, enabling businesses to break through old limitations and enter a new era of more efficient and transparent growth.
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About GreenDS
GreenDS is the official partner of GRAPHISOFT in Vietnam, holding the highest level of authorization for software licensing and related services. Over the years, GreenDS has built a strong reputation and earned the trust of major corporations such as FPT, AWAY GROUP, VACS, VMTs, TODA, and others, serving as a reliable solutions provider across numerous long-term projects
Website: https://greends.com.vn/
Address: 3rd Floor, An Phu Plaza, 117-119 Ly Chinh Thang Street, Vo Thi Sau Ward, District 3, Ho Chi Minh City, Vietnam
Email: [email protected]
Hotline: +84 903 877 966
Fanpage: https://www.facebook.com/GreenDragonSolution
About VIBE
The Vietnam Interior & Building Exhibition (VIBE) is a specialized industry exhibition co-organized by the Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA) and the Ho Chi Minh City Construction & Building Material Association (SACA). It serves as a convergence point for stakeholders across the Architecture – Interior – Construction value chain.
With its three core values – Engagement, Education, and Entertainment — VIBE is not only a dynamic platform for business networking but also a space for professional dialogue and creative inspiration. The exhibition plays a vital role in driving domestic market growth and expanding regional influence across the ASEAN market.
Vietnam Interior & Building Exhibition – VIBE 2025
Email: [email protected]
Hotline: +84 96 696 57 47
Fanpage: VIBE – Vietnam Interior & Build Expo
