In the ever-evolving landscape of Vietnam’s interior industry, Son Hoa Viet has quickly made its mark through a distinctive approach, one that goes beyond product quality to encompass strong research capabilities, mastery of technology, and breakthrough creativity. Driven by a spirit of continuous innovation and improvement, the company is now playing a leading role in shaping sustainable development trends within the paint and surface solution industry.
Mr. Nguyen Van Phan, Founder of Son Hoa Viet, shared his passionate insights on the company’s growth journey, the importance of mastering technology in the paint industry, and the strategy to elevate Vietnamese-made products on the global stage. For him, every technical advancement and each new paint line is not merely a commercial product, but the result of dedicated research and a deep aspiration to contribute to the positive transformation of Vietnam’s interior and construction sectors.
Sustainable Surface Solutions, Comprehensive Efficiency
Son Hoa Viet is revolutionizing surface finishing with a coating system that streamlines the production process—reducing primer layers, cutting application time, and minimizing paint usage – while still delivering superior durability and aesthetics. Compared to traditional PU systems, which require 3 layers and 750g/m², Son Hoa Viet’s solution needs only 2 layers and uses just 500–600g/m², saving up to 30% in both cost and application time.
According to Mr. Phan, surface quality is the key factor. The company’s coating solutions create smoother, more durable, and low-odor surfaces. With a hardness rating of 4H – 6H, twice that of traditional PU (2H), Son Hoa Viet’s products offer excellent scratch resistance, stain repellence, and long-lasting visual appeal. Notably, the company also addresses complex technical challenges, such as coating CNC-cut panel edges – a weak point where many traditional paints easily peel. Their well-trained technical team provides on-site support to help customers master the application process.
Son Hoa Viet is now a trusted surface solution partner for leading wood and interior brands such as An Cuong, Tan Thanh, Huong Nga Lacquerware, as well as several FDI enterprises including GER, ELEK, and SACREDEARTH. More than just a solution provider, Son Hoa Viet acts as a true “technical assistant” for its clients, ready to consult, support, and solve even the toughest application and efficiency challenges. As the company’s founder puts it: “When buyers raise technically demanding requirements, businesses come to us to help solve them. If you’re the one who solves problems, customers will naturally come to you.”
R&D – The “Key to Survival” in the Global Supply Chain
In a landscape where Vietnam’s interior industry primarily focuses on outsourced manufacturing to meet international standards, technology becomes the true competitive edge. Mastering technology empowers businesses to proactively adapt, reduce dependency, and create exceptional value.
With a solid R&D foundation, combined with imported raw materials from Europe and a uniquely localized production process, Son Hoa Viet has built a distinctive competitive advantage. Not limiting itself to the domestic market, the company has also taken confident strides onto the global stage, successfully exporting its smart paint line to high-standard markets like India and Mexico.
One of Son Hoa Viet’s proudest achievements is its Smart Paint, a groundbreaking product recognized by the Vietnam Records Organization. This two-component coating, modified from acrylic and polyester resins, is highly versatile and applicable across various surfaces—wood, metal, concrete, plaster, industrial floors, and even water tanks. It offers abrasion resistance, rust protection, waterproofing, and heat insulation, significantly reducing surface temperatures. This contributes to public health protection and aligns with global green trends.
With a lifespan of up to 10 years – several times longer than conventional coatings—the product helps reduce industrial waste and long-term maintenance costs. It stands as a powerful testament to the potential of Vietnamese technology in interior design, construction, industry, and maritime applications.
VIBE 2025 Exhibition – A Milestone in Asserting Market Position
At the Vietnam Interior & Build Exhibition – VIBE 2025, Son Hoa Viet will showcase its line of smart paints and high-tech surface solutions, the result of the company’s ongoing research and innovation. This event is not only an opportunity for the company to connect with industry experts and partners both domestically and internationally, but also a significant milestone affirming that “Make in Vietnam” products can fully meet even the most demanding international standards in terms of both quality and sustainability.
At VIBE 2025, visitors will have the chance to directly experience the exceptional quality of finished surfaces, explore an internationally standardized application process, and discover the versatility of Son Hoa Viet’s smart paint – from modern interior spaces to diverse, eco-friendly material solutions.
Vietnam Interior & Build Exhibition – VIBE 2025
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Hotline: +84 96 696 57 47
Fanpage: VIBE – Vietnam Interior & Build Expo
